Insight Timer is the #1 free app for alleviating anxiety, stress, and sleep difficulties with yoga classes and meditations.
Insight Timer is focused on helping people have a consistent meditation practice. While Insight Timer users have spent the most minutes meditating there vs. other apps, Insight Timer needs to attract more consistent users.
Insight Timer needs a way to motivate people to meditate consistently.
Through user research, I determined the solution was sending custom push notifications to users.